Why do you Need to Validate your Schema?

Schema markup helps search engines understand the content of your pages, which can improve your site's visibility in search results. However, if your schema is invalid, search engines might ignore it, reducing the effectiveness of your SEO efforts.

Generating schema is the first and necessary step, but there is one caveat: invalid schema will simply NOT be read by the search engines. If you want to make the effort count, also make sure you validate it!

Validating your schema ensures that your structured data is correctly formatted and can be processed by search engines, enhancing your site's SEO performance.

How to Ensure Schema Validity?

Json-ld Schema follows a specific JSON format that needs to be adhered to. Not only that, but also the entries you can write in it, and they way you write them need to adhere to a specific form.

Regularly check your schema for errors using tools like this validator, and keep up-to-date with the latest schema.org specifications to ensure your schema remains valid and relevant.

SEO Effects of Schema

It is often believed that schema helps you directly with the ranking, and that is only partially true. A complete and valid schema has a purpose of helping Google and other engines get a SUGGESTION of what your site is about.

It is as much as suggestion. After that, Google will decide whether you are who you say you are, and whether you talk about what you say you do.

Making a website rank higher is a combination of many factors, hundreds of them, in a way that not one factor is responsible of how you do, but it is the cumulation of many factors.