Why Encode Text to Base64?

You will fine using Base64 useful for various reasons:

• Embedding binary data in text formats like HTML or JSON.
• Transferring data over systems that only support text content.
• Encoding data for storage or transmission where binary data might be problematic.

In terms of SEO, base64 encoding can be useful when you want to include small icons or visual elements along with structured data markup without needing to link to external files.

This gives search engines the option of accessing and processing all your visual content (images) even when crawling with limited resources (low crawling budget).

A great benefit of this is that it keeps the schema markup self-contained and consistent across different environments.

Encoding Digital Assets

Using base64 encoding can prove itself invaluable for websites when there is the need of embedding binary data directly into HTML, CSS, or JS files.

One notable example occurs with images, fonts, or other media files which can be encoded into base64 strings and embed them directly in your code.

This will reduce the number of HTTP requests needed to load your page, and the browsers will have no difficulty decoding the base64 assets, potentially improving load times for users with slower connections.